Posted by Vee | September 11, 2009, 10:19 (EST) | 7 Comments
Category: TV Series

We knew Vampire Diaries would open strong, but now we have the numbers, thanks to THR’s The Live Feed:

“The Vampire Diaries” — the CW’s last best hope for a new fall show to deliver a breakout number — delivered.

“Diaries” (4.8 million viewers, 2.1 preliminary adults 18-49 rating) is the CW’s most-watched series premiere ever.

We’ll update this post with more info as it rolls in.

UPDATE: From TV MoJoe:

Among women 18-34, “Vampire” notched a 3.0/10; with women 18-49, it earned a 2.8/8. Both are CW time period highs for the 8 p.m. Thursday slot. Among all viewers 18-34, the show earned a 2.2/8 and beat everything else at 8 p.m. except football on NBC.

UPDATE2: From the CW, via TV BY the Numbers:

Vampire Diaries stormed out of the gate, scoring 4.84 million viewers, The CW’s largest audience ever for a series premiere, topping last year’s 90210 debut.

Vampire Diaries delivered the highest ratings ever in the Thursday 8-9pm time period with women 18-34 (3.0/10) and women 18-49 (2.8/8). And the best time period performance in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers since Oct. 2007.

Vampire Diaries out-performed the year-ago Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 , 11% in viewers.

Competitively, Vampire Diaries was second in the hour (behind football), with women 18-34 and adults 18-34. Vampire Diaries did beat ABC and Fox in adults 18-349 and total viewers.

The new combo of Vampire Diaries and Supernatural scored The CW’s best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This was also The CW’s best Thursday since March 07 with adults 18-34 (1.8/6), and largest Thursday audience (4.1mil) since Sept 08.

Competitively, The CW was 2nd on Thursday with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

UPDATE3: From CTV:

Nearly 1.5 million (1.462) Canadians sank their teeth into last night’s premiere of THE VAMPIRE DIARIES on CTV, quenching the desire of hordes of young viewers hungry for their vampire fix. The series premiere was the #1 program of the night in Calgary and Vancouver in the key A18-49 and A25-54 demos and #2 nationally. Demonstrating its staying power, the premiere grew 13% in its second half with total viewers and 20% with A18-34. Over the course of the premiere, more than 3.5 million viewers got sucked in to some part of the broadcast.

1. mommavamp
   10:33 am on September 11th, 2009

   whoo hoo!!! Congratulations CW Vampire Diaries!!!
   Watched the show last night….it was great I loved it!  
   
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2. Catherine
   10:36 am on September 11th, 2009

   that’s great news!
   i hope the ratings stay up :D  
   
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3. Mia
   10:50 am on September 11th, 2009

   Awesome! \o/ I was nervous cause Melrose failed so bad. YAY for Vampire Diaries.  
   
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4. Aims
   11:40 am on September 11th, 2009

   yay! the vampire diaries, owning cw ratings since 09/10/09!  
   
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5. Samantha
   3:48 pm on September 11th, 2009

   I really liked it! Melrose Place was a total let down. But this was great!  
   
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6. Amanda
   5:30 pm on September 11th, 2009

   Woooohooooooooooooooooooo! I am SO happy!  
   
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7. DAVE
   6:07 pm on September 12th, 2009

   AWESOME GREAT JOB NOW CW NEEDS TO KEEP IT GOING GOOD STORYLINES AND NOT LET IT DRAG OR LOOSE ITS TOUCH LIKE OTHER SERIES DO.  
   
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