Back on June 3rd, Deadline Hollywood reported that the CW had launched its first ever Emmy campaign, highlighting the Warner Bros.-produced shows Gossip Girl, Smallville, One Tree Hill, Supernatural, and The Vampire Diaries. DH provided a look at the CW’s For Your Consideration insert in Emmy Magazine (the brainchild of WB TV’s chief marketing officer, Lisa Gregorian) and revealed that a DVD with special Emmy promo trailers of the aforementioned shows had been included. (Any chance the general public will get to see this Vampire Diaries promo trailer at some point?)
A few days later, Vlada of TV blog Staying In provided more detail about the OMFG FYC insert, mentioning that the network had submitted the Vampire Diaries Pilot and Lost Girls. Vlada had this to say in regards to the CW’s chances for Emmy recognition:
While I don’t think that most of the CW shows can compare to the glory days of the WB, least of all Emmy-nominated shows like Mad Men, that doesn’t mean that there isn’t some underrated talent on the network.
Now Zap2It’s Carina MacKenzie has chimed in on the CW’s Emmy chances, reinforcing the point that while CW shows may not stand a chance in the Emmy race, there’s something to be said for the CW roster’s influence on pop culture and the strength of some of its stars:
That’s not to say that Ackles won’t deserve [an Emmy] eventually. In fact, we think The CW is currently grooming the actors who will be tomorrow’s greats. Nina Dobrev’s subtle shifts between her two characters, Katherine and Elena, in “The Vampire Diaries” finale are very telling of her natural ability and dedication to the craft. Ian Somerhalder has spent a decade on television, but it wasn’t until he hit The CW that he truly found his stride with Damon Salvatore.
What do you guys think? Is the campaign ballsy or futile? Agree with the Vampire Diaries episodes submitted?
Get a closer look at the CW’s Vampire Diaries page from the OMFG FYC insert below, courtesy of Carina MacKenzie. Click for a bigger version in our Gallery.
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